TED Talk: how people become monsters... or heroes
by Philip Zimbardo

Good Guy, Bad Guy… or just circumstances? Philip Zimbardo knows how easy it is for nice people to turn bad and he believes we must understand why this is so to prevent it from happening. In his talk, he shares insights and unseen photos from the Abu Ghraib trials while explaining his theory: The Lucifer Effect. He also talks about the flip side and how easy it is to become a hero when we choose to respond to circumstances differently. You might find this video useful when reading about Unconditional Responsibility (Conscious Business, chapter 2).

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