AXIALENT - Conscious Business

Based on personal experience in both developed and developing countries, Andy Freire, co-founder and Managing Director at Axialent, realized that the implementation of "universal" business theories in developing economies does not necessarily lead to success.

Drawing on examples from Brazil, Argentina and other developing countries, Andy shares practical strategies and lessons that can be of help to both first-time and experienced entrepreneurs.

Among the topics Andy addresses in this book readers will find: how to recognize opportunities, how to raise capital, which strategies to use when entering a market, how to create a successful business plan, how to create a team, and what resources to use in the face of different challenges.

Published in Spanish and Portuguese. Original title, Pasión por emprender.

 

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