AXIALENT - Conscious Business

We’re entering an Age of Transcendence as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism.

Today’s best companies get it. These are the Firms of Endearment (FoE), companies people love doing business with. Love partnering with. Love working for. Love investing in. This book is about building companies that leave the world a better place. They are becoming the ultimate value creators, they’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. FoE Southwest Airlines record is held up as one example: 35 consecutive years of profit. No other major airline comes close to that record. At the end of 2005, Southwest’s market cap exceeded the market cap of all other Big Eight airlines combined.

This book will show you how to become one of these companies. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great–truly great–this is your blueprint. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

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