AXIALENT - Conscious Business

Consciousness is the main source of organizational greatness, argues author Fred Kofman, President and Chief Spiritual Officer at Axialent. "Many believe that it is necessary to sell out in order to succeed in business, or drop out in order to pursue a spiritual life. This is a false polarity. When business is conducted from a high level of consciousness, there is no tension between material and spiritual wealth."

'Conscious business', Fred explains, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents a set of principles and skills to help you achieve:

• Unconditional responsibility—becoming the main character in your life
• Essential integrity—achieving "success beyond success"
• Authentic communication—speaking your truth, and eliciting others' truths
• Impeccable commitments—coordinating actions with accountability
• Values based leadership—understanding that being, rather than doing, is the ultimate source of excellence

Conscious Business won the 2007 Nautilus Award and the 2007 Independent Publisher Awards Bronze Medal. It has been translated into more than 10 languages.

Also available in Kindle, audio book (3 CDs) and digital download (3hrs 55min).

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"Conscious Business is a fundamental book for our times. Few ideas have been more insidious in the industrial era than the fragmentation between right livelihood and economic success. We are running out of time to integrate the material and spiritual worlds. Fred Kofman offers a unique set of tools to do it."

Peter Senge, MIT professor and author of The Fifth Discpline

"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."

Daniel Rosensweig, former Chief Operating Officer, Yahoo! Inc.

"Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional – and a better human being."

Sheryl Sandberg, former Vice President, Global Online Sales & Operations, Google.

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